Podcast 014 – 8 Holiday Marketing Mistakes To Avoid

8 Holidays Marketing Mistakes To Avoid Podcast


There are 115 days between September 1st and December 25th! It is time to make sure your business is ready to kill it this holiday season, but what should you not be doing? 74% of marketers are increasing their use of social media through the holidays you can beat that your business will be under a microscope as well.

While you may not be a retail store or have an online business, it is important for your business to make sure you are crafting that unique holiday campaign but avoiding making these 8 mistakes.

In this Episode, we will share with you:

  1. Not getting personal
  2. Not knowing the dates
  3. Not having a plan
  4. Avoid cliches or being insensitive to your audience
  5. Not going theme
  6. Not using Video
  7. Not tracking or converting
  8. No Bots or Customer Service system


About Our Guest

Desiree Martinez is a military spouse, mom, nerd, and social media marketer. Since 2010, she has helped over 100 small business grow through social media marketing. When she became an Air Force wife in 2013, she was pregnant and stranded in the middle of nowhere ready to take on my new life. But the more and more she became a part of my military community, the more she learned how hard it was for military spouses to get work. Not just because we all play second fiddle the demands of the Military, but because there isn’t much opportunity for them to make money while also holding down the fort at home. These educated and driven spouses just want to provide for their family, but often get the door slammed in their face because they carry the title ‘military spouse.’

In September of 2015, as she entered into her 3rd trimester with her 2nd child, All-In-One Social Media was born. They help small business grow while putting military spouses to work. Her years of helping business owners showed her that businesses want to be a part of social media, but often just don’t know what to do. She loves helping them by giving them a voice in social media, seeing them grow, and relieving the stress from them.

You go run your business. They’ve got your social media covered.

She is a foodie, nerd, Disney junkie, and passionate about all things Harry Potter. She not only had Mario Kart themed wedding, but is also an award winning social media manager, Google Glass beta tester, and founder of Social Media Day Phoenix.

Links Mentioned In The Show

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 8 Holidays Marketing Mistakes To Avoid Podcast