Podcast 20 – What Brands Need To Know About Active Duty Military & Veterans

Podcast - What Brands Need To Know About Active Duty Military & Veterans

7.3 percent of all living Americans have served in the military at some point in their lives. Being a military spouse and kids, I know first hand that this demographic is very unique. We have our own struggles that normal civilians don’t really know about. November is Military Family Appreciation month and on November 11th it is Veteran’s Day so what better time to learn more about marketing better to Active Duty Military, Veterans and Military Spouses.

I talk with GoDaddy Community Builder and Air Force Veteran, Heather Dopson about What Brands Need To Know About Active Duty Military & Veterans. She is filled with amazing tips, tricks and some serious truth bombs that will help you connect and marketing to military members.

In this Episode, we will share with you:

  • Heather’s experience as an Active Duty Airman and her transition to Veteran Entrepreneur
  • What Veterans, Active Duty & Military Spouses want businesses to know about them
  • The most important things to Veterans, Active Duty & Military Spouses when being marketed to

About Our Guest

Heather is a veteran of the US Air Force where she served as an AMMO troop assigned to the 523rd Combat Munitions Unit, 27th Fighter Wing. She currently lives in Arizona with her Belgian Malinois Joker.

Heather Dopson has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y. Heather is also the host of GoDaddy’s weekly live show, Beyond the Domain. The show brings the best tools, resources and information to guide people along their journey to life fulfilling ventures.

Links Mentioned In The Show

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Podcast - What Brands Need To Know About Active Duty Military & Veterans