All in One Social Media
  • ABOUT
  • OUR PACKAGES
    • Social Media Done For You
    • Video Marketing That Converts
  • BE A RESELLER
  • BLOG
    • BE A SPONSOR
    • PODCAST
    • VIDEO
  • CONTACT US
    • CAREER

Defining Your Perfect Customer in 4 Simple Steps

Desiree Martinez

December 5, 2017

social media,small business,marketing,marketing for your boring business,social media marketing,Desiree Martinez,smm,mfybb,social media tips 2018,social media tips,Defining Your Perfect Customer,Defining Your Perfect Social Media Customer,Your Perfect Customer,finding your perfect customer,customer demographics,demographics,customer marketing,analytics,customer care,target marketing,social media targeting

Social media can be a fickle beast and to tame it you need to learn the art of defining your perfect customer. You can bang your head against a brick wall. Bending over backwards to win a customer’s business but unless you know who they are and what they truly need you might just be left with some bruises and a MASSIVE headache.

Do yourself a favour, grab some tea (or chocolate) and watch this video on Defining Your Perfect Customer 

Defining your perfect customer can help you close sales, focus your advertising and offer the best solutions for those clients. If you know what your potential client’s needs are and what drives them you will be able to offer more targeted solutions.

Get my FREE Worksheet on “Defining Your Perfect Customer” and never wonder who your perfect customer is again. Just click here now.

Defining Your Perfect Customer in 4 Simple Steps

1 – Define Your Demographic

Drill down into who they are. This the the type of information they give to the taxman every year and should be fairly easy to establish. What is their day job? How old are they? Do they have any kids? Are they married? What is their income?

How can you predict their needs if you don’t know the basics about them to start with!

2 – What are their interests?

Ok, so now you know the worky stuff but do you know what makes them smile? Reach out and understand your customer beyond their professional lives. Do they have any hobbies? Are they a tech freak? Do they prefer to stay at home with the family? Do they like to sing, dance, paint?

The more you know about your client the more you can adjust to their needs. Maybe they would prefer a brainstorming about their brand on a golf course? Maybe they are a coffee and cake creative mind type…

3 – What type of person are they?

Now you know their vital statistics you need to judge their personality. Do they host charity events? Are they a Church goer? Are they a leader in the community? Are they family driven? Are they work focused?

This is their motivation for doing what they do and can help you understand the big picture they are hoping to achieve.

4 – What are their struggles?

And finally, you need to establish what they need you for. Is there a specific skill they’re missing? Is there a energy blackhole they keep feeding and need some guidance to avoid?

Once you establish what they truly need help with you can tailor your solutions or offers to their needs, winning their trust and closing that sale.

So do you know who your perfect client is? Need some help in finding out? – get in touch!

RELATED POSTS

  • Remote Livestream Production

    Remote Live Production – A…

    0 Comments
  • desiree martinez,lil nas x old town road,lil nas x old town road remix,lil nas x strategy,lil nas x success story,lil nas x tik tok,lil nas x tiktok original video,content marketing plan,content marketing strategy,content marketing tips,social media marketing strategy,video marketing strategy,youtube video marketing strategy,tiktok marketing strategy,tik tok lil nas x,video marketing strategy for brands,video branding for small business

    7 Proven Content Marketing…

    0 Comments
  • desiree martinez,video marketing,video marketing for small business,video marketing for business,how to use youtube to market your business,content distribution,grow your business with video marketing,how to grow your business with video marketing,video marketing tips,business growth with video marketing,business growth tips,video marketing for small,video marketing for small local businesses

    Growing Your Business With The…

    0 Comments
  • Desiree Martinez,Make Your LinkedIn Profile Better with Michaela Alexis,Make Your LinkedIn Profile Better Michaela Alexis,Make Your LinkedIn Profile Better,how to make linkedin profile better,how to make a better linkedin profile,make your linked in profile,make your linkedin profile stand out,make your linkedin profile attractive,linkedin training,linkedin profile,linkedin profile tips,michaela alexis,linkedin expert,how to make a great linkedin profile,linkedin

    Make Your LinkedIn Profile Better…

    0 Comments

Listen to Marketing For Boring Business podcast image

All-In-One Social Media

Copyright © 2016 | All-In-One Social Media | All Rights Reserved

Powered by OptimizePress 2.0