Facebook marketing can be a gold mine for many small businesses looking to stand out. How To Get Started On Facebook is a regular topic of discussion for many small businesses. Facebook advertising and social media marketing is always best with a social base and you can’t get more solid than the largest social network on the internet.
As you probably know, Facebook is a free social network that helps friends keep in touch. You can post short status updates that are seen by your ‘friends’ – who can be anyone you’ve chosen to connect with on Facebook.
As Facebook has evolved, it’s become enormous. More than a third of UK adults log on every day. The company also has a popular instant chat service (called Facebook Messenger) and is constantly experimenting with new services.
This social network’s emphasis is on personal rather than business use, so it is best suited to businesses that target consumers rather than businesses.
Why should your business use Facebook?
Facebook began as a service to help college students in the US stay in touch. But today, it can help your business in all manner of ways. For instance:
- strengthen your brand identity and profile;
- promote new products or exclusive offers;
- collect feedback from customers and prospects;
- build customer relationships;
- generate word-of-mouth advertising;
- steer customers towards your website;
- establish and demonstrate your expertise;
- get found by people looking for your products or services;
- create targeted advertising to promote your business;
- help you find new staff using Facebook’s recruitment tools.
How To Get Started On Facebook? – The hub of your Facebook presence will be a page for your business. Through this, it is possible to build a presence quickly. You can also spend money to advertise and promote your business on Facebook. The benefit to doing this is that you can get in front of more people – over the years, Facebook has made changes that make it harder for businesses to get in front of customers without spending money.
However, it’s still possible to establish an effective Facebook presence without spending a penny. And as this social network exerts such a huge influence, it’s wise to have some business information there.
