Motivation – ✔ Check! Long Term Goals – ✔ Check! Extra Supply Of Coffee – ✔ Check! Now you’re ready to get started and your first step How To Set-Up Your Social Media Accounts and How To be Consistent with Social Media Branding.
Social Media Branding is something that is often overlooked. Being consistent on social media is not just about how often you post, what content you post and where you post it to. If you step out into a business meeting, you want to make sure you are looking sharp. You have your notes, you have your trusty lucky pants, your favourite pen which won over your last client, that funny life story that wins people around… and now you have all your matching branding to share around the room with confident pride!
Be Consistent With Your Social Media Branding
Posting to to social media on a regular basis is a huge boost for any growing brand. Just showing up and making it a regular thing can be a huge lift to brand recognition and brand loyalty. However, consistency is also key when naming and branding yourself on multiple platforms.
Maximise your reach and branding authority by matching your brand name across all platforms. NameCheckr is a great free tool that allows you to search a username and see if it is available on multiple channels and social media networks. What this does is makes sure that even before you setup your brand you can acquire the very important usernames that you will be using to build your brand in the future without any confusion in the future should you want to push a client from instagram to facebook you YouTube. Everything can be seamless!
This also goes for that art work you use for your social media branding. Try to match up all the platforms to build brand recognition. Use your logo or are profile picture on all platforms. You want your potential clients to look at your social media accounts at a glance and know immediately who you are and what you do. Matching your social media branding also lends brand authority and trust that you may have already won from a potential client on a previous network. You can now transition them onto other platforms with brand loyalty.
