Podcast 39 – Get Your Business Known In Your Local Community (w/ @markwschaefer)

Podcast 39 - Get Your Business Known In Your Local Community


You may not be the only ‘boring’ business in town. Hell, maybe your town is THE hub for the kind of services your business offers. With so much noise, both online and offline, how do you stay ahead of your competitors on social media? You post and they post, you post and they post… what’s going to make customers look to you rather than anyone else?

On this episode, I talk with Mark Schaefer, author of the new book ‘KNOWN’, about how you can become known in your local community and be the first business people think of. We discuss effective ways of getting to know your community and for them to get to know you, as well as some brands and businesses that nailed it.

In this Episode, we will share with you:

  • What it means to be ‘known’
  • Getting started online AND offline
  • Managing your presence and your time
  • The hangups of being known
  • Mark’s favorite marketing

About Our Guest

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Links Mentioned In The Show

Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.

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