May Marketing Ideas – May Content Calendar

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May Marketing Ideas – May Content Calendar and Marketing Ideas for May. Spring is springing, the flowers are out the weather is starting to warm up and now is a great time to bring all those colours and fun events into your May Marketing Ideas!

May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for the month of May.

National Small Business Week is the first week of May! Dedicated to raising awareness about small businesses and celebrating the hard working owners behind them, this week will be packed with ample marketing opportunities. Here are some ways to make the best of National Small Business Week:

  • Run a deal-a-day for the week, promoting different products/services each day.
  • Get return customers: Give out coupons with purchases this week, that can only be redeemed on an upcoming holiday or on the last day of Small Business Week.
  • Get more leads: Offer a downloadable, small business-themed piece of content that is of value to your target audience in exchange for their email addresses.
  • Increase your exposure: Use #NationalSmallBusinessWeek and other relevant hashtags in your social media posts and promotions.
  • Run an Instagram giveaway for a free product or service. Entrants post a photo to Instagram of themselves at your business, using a custom hashtag. Announce the winner at the end of the week.
  • Don’t forget that educating yourself about small business and networking with other small business owners is important for your marketing success as well. Attend local events, SBA events, or follow along via live streams.
  • Build community and expand your reach: Team up with other complimentary small businesses and create an event

Mother’s Day

Mother’s Day is prime time for any business, not just the flower shops, salons, and spas (although it is advantageous!).

  • Flower shops and bakeries can offer special Mother’s Day products, and discounts for Mother’s Day gift givers, either on this day or the day before as well.
  • Salons and spas can create Mother’s Day themed gift certificates, or offer 2 for 1 deals for mothers and daughters celebrating together.
  • Combine products and/or services into attractive gift packages that make gift-giving easy.
  • Businesses that get a spike in traffic on Mother’s Day can hand out coupons with purchases that are redeemable at a later time (ideally a time when business typically gets slow).
  • Preschools can have their little ones create Mother’s Day cards or crafts to send home. Make sure to post the pictures on social media or follow up with a blog post or email newsletter to communicate with parents!

Memorial Day

Here are some ways to show your patriotism and love for the good ol’ USA through your business marketing on Memorial Day.

  • Red, white, and blue themed recipes, outfits, flower arrangements, etc. and promote on Pinterest and Instagram.
  • Host a BBQ or picnic for your community, and give out branded swag  like sunglasses or water bottles.
  • Participate in or sponsor a local event.
  • Use quotes, images, and other posts on social media to show your support for those who have lost their lives for our country.