Podcast 44 – How To Leverage PR For Your Local Business (w/ @monijeffersonpr)

Podcast 44 - How to Leverage PR For Your Local Business



PR can be an anxiety-inducing pair of letters for some people. For others, it seems irrelevant, something that they might not need. In the world of digital marketing, PR is just as crucial as having a website or social links, but actually getting started can be daunting to most people… especially those that don’t like to be in front of the camera.


Today I’m talking with Moni Jefferson about how getting started with effective PR isn’t as difficult or scary as most people think, but still involves a decent amount of work. We discuss why every business needs effective PR, how to handle things once you get going, and whether you need to do it all on your own

In this Episode, we will share with you:

  • How to start PR journey
  • Why you need it
  • Mastering networking
  • Pitching and presenting yourself
  • Should you hire someone?
  • Tips and tricks

About Our Guest

Moni Jefferson is a Public Relations Professional, Entrepreneur, accidental app creator, and proud military spouse.  She is the founder of The MilSpouse Creative an online community for MilSpouse entrepreneurs to connect + collab + cultivate and creator of the MilCam App + MilEmoji App, both the first and only military lifestyle apps.
As the owner of DTH Public Relations, a virtual PR + Social Media Agency she started almost 3 years ago. The agency specializes in creating public relations strategies, social media visibility, pitching or launching products/services. She is passionate about collaborating with clients to build their brand while reaching their key publics + streamlining their vision to generate results + exceed their goals.
Moni has a  B.A. in Communications & Public Relations from the University of North Carolina At Pembroke and member of Lambda Theta Alpha. She is a proud Air Force spouse who is 20 years married to her best friend Roy & has 3 brilliant children that keep her on her toes! Moni is a fiery Latina, huge life lover, spin addict and gets is all done with coffee + wine + a few colorful words.

Links Mentioned In The Show



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