How To Run A Successful Instagram Giveaway Contest – Instagram Giveaway Contests can be a great way to get more Instagram followers, grow brand awareness and expand your social media marketing brand.
How To Run A Instagram Contest doe not need to be complicated to be successful. You can run your own successful Instagram Giveaway Contest if you follow a few key guidelines.
CHECK AND READ INSTAGRAM’S TERMS OF SERVICE – You do not want to craft a fantastic and engaging contest only to have it pulled down on a technicality. Make sure you have the correct text, the correct hashtags and you follow the rules to the letter and spirit of the law.
PICK A PRIZE – What are you going to give away to your followers that is related to your brand that you can show off in photos. Is it a discount, a product, a free service? Make sure it is RELATED to your brand to grow brand awareness and limit unrelated engagement with the giveaway eg no iPhones or money!
BUNDLE IT UP – Why not offer a collection of things to entice the followers to be more excited. This way you have more photos to share and more promotional material to push to all social platforms. This could also be a good way to hook different types of clients in with little different pieces of bait.
DEFINE THE TERMS – What do you need to do to qualify! Make it very clear what they have to do to enter eg comment, like, share or make their own video about the product and competition.
THINK OF A HASHTAG – Thinking of a hashtag will help you track who is using, share and taking part in your promotion. It also acts as a good way to see your reach and KPIs when trying to calculate your social media ROI.
SET A DATE – You need a clear start and end date. This will allow people to get excited and see the results in a reasonable time period. Don’t make it too long or people will get bored.
