How To Create A Social Media Content Calendar – Step-by-Step Guide // Creating a social media content calendar using a social media content plan is the best way to plan your social media out put, track your social media goals and crush it on social media marketing!
A content calendar is your way to plan your content, what you need, when you need it, who its aimed at and how it will be delivered. A good content plan will help you plan out the coming days, weeks and months and also build in the follow up days you need to get the most out of those initial posts. Follow up days are the Call To Action (CTA) days where you might re-share a video or post a connected post to Facebook, Twitter, Instagram or other connected social media brands to give your initial post mot life and exposure.
Your Content Calendar should also help you track what you want to achieve, how close you are getting to that goal and what you need to do to achieve that desired outcome. Tracking your goal will help you understand if you need to adjust your approach to maximise your Return On Investment (ROI).
