Search Engine Optimisation SEO vs Social Media – How To Advertise YOUR Business Online // Its a battle as old as the internet… do you engage your audience to drum up trade or do you get yourself seen by statistics, search and google? Why not BOTH?
What is Organic SEO?
Organic SEO is the grandfather of digital marketing. SEO, or search engine optimization, refers to the methods used to acquire a high ranking on a search engine results page. Before the age of social media, one of the best ways for a website to rank was through search engines. Internal links, meta-tags, and great authentic content are some of the important aspects that increase the optimization of a website.
This strategy has a tendency to target specific keywords that a website owner wants to rank on. To promote your website using organic SEO, you need to have a keen understanding of what keywords are appropriate for your website.
What is Social Media Marketing?
With the rise of social media, many were quick to realize its tremendous potential in marketing. Social media is all about communication, so when you choose to market on social media, you must engage with people more naturally.
Social media marketing refers to the process of gaining traffic through social media sites. It can include traditional ads that blend in with sites such as Facebook and Twitter, or more natural means of communication such as word-of-mouth and community building activities.
In order to excel at social media marketing, it’s important to know what you want to achieve. People who try to have a social presence without reason often fail. Social media is difficult, so you need to have a plan. Social media marketing can be beneficial over conventional marketing techniques since it avoids people’s natural resistance to traditional methods of advertising.
