How To Create a Facebook Custom Audience with Audience Insights – Audience Insights by Facebook is a free tool that can help you maximise the reach and effectiveness of your advertising. Facebook Insights can help you find and research your desired audience before creating the perfect advert for them to see.
It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. With Facebook Insights you can compare your data with their vast database to help you find the people you know on Facebook.
If your Custom Audience has fewer than 1,000 people, consider the following:
– Choose CPM bidding to ensure that your adverts are served to the group you want to reach
– Increase your maximum CPM bid. A slightly higher bid will help you reach your Custom Audience.
– Test different creative elements to see which ones audiences best respond to
– Update your Custom Audience as your list grows. This ensures that your adverts reach new customers as they find your business.
– Create a Lookalike Audience from your Custom Audience to help your adverts reach people similar to your best customers
