How To Boost Posts On Facebook

How To Boost Posts On Facebook // You spend a lot of time creating content to share on Facebook. But with the decline of organic reach, are you seeing enough return on that investment? This is where the Facebook boost post feature comes into play.

Available to anyone with a business page, boosting a post on Facebook means paying to get your content seen by more people. In this guide we’ll show you how to use the feature, and how to get the most out of it. We’ll also recommend a tool that will save you even more time boosting posts—with even better results.

Benefits of boosting a Facebook post

  • Make up for declining organic reach. Facebook has gone on record to say that organic reach for posts from businesses is decline. In other words, the number of people your posts can reach is falling. Facebook’s goal here is to fill news feeds with content from friends and family, rather than brands. Facebook boosted posts are your chance to overcome that shift.
  • Reach a wider, targeted audience. With Facebook boost, you’ll be able to reach a much wider audience as you aren’t limited to people who already subscribe to your page. And you’ll be able to set parameters for the types of people who will see your post. For example, you can narrow your boosted post to target one very specific demographic, like 30 to 35-year-old women in the United States.
  • Easy to use. Once you click “Boost Post” your content will go live almost instantly. As soon as Facebook reviews it and gives it the go-ahead, it will start reaching more people. And any type of post can be boosted—short messages, images, videos, links to a website, etc.
  • Control. You’ll have the option to manage your post once it goes live. For example, you might cut your planned run short, or choose to boost another post instead.
  • Access to analytics. Thanks to Facebook Insights, you’ll get a detailed summary of the performance of your boosted posts. Head to the Insights tab, and click Posts. From there, you’ll see a breakdown of all your posts—including boosted ones—in terms of reach, clicks, reactions, comments, and shares. You’ll also have the opportunity to boost your other posts (if you haven’t already).