Podcast 47 – Ozark Fence Success With Online Marketing (w/ @OzarkFence)


When getting down to the day-to-day running of your business, marketing may seem like the last thing you or anyone needs to be looking at. You’re so busy making sure you do your job well, you start thinking: “Is it something I even need? None of my competitors are doing it.”

Today I talk with Joe Everest of Ozark Fence about why that’s the perfect reason to get started. We discuss how to make sure you’re getting ahead in your area, how the data can surprise you and guide your business beyond just marketing, and how some of the best-laid plans simply don’t work out.

In this Episode, we will share with you:

  • Will it work for your business?

  • Understanding your perfect customer

  • Letting the data do it’s thing

  • Testing things out and getting things wrong

About Our Guest

Ozark Fence has been family owned & operated for over 60 years in Springfield, Illinois. Three generations work in the business. We have been building fences and “protecting your piece of the Ozarks since 1955”. Joe is continuing his Grandfather’s legacy through Ozark Fence & Supply Company, but creating his legacy through Orange Media Global. He is a social media marketer that instinctively understands what business owner’s concerns and viewpoints. Other job titles include but are not limited to: Husband, Dad, Coach, Confidant and Friend.

Links Mentioned In The Show

Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.

Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses.

You can find all the published podcast episodes right here.

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