Why A Business Podcast Is the Easiest Way To Make Online Content (LIVE)

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Season Two of the Marketing For Your Boring Business Podcast comes back tomorrow, September 13th! We have amazing new guests, experts and a fun little bonus from the #MarketingBuzzword podcast.

In honor of our Season Two launch, I wanted to share with my #BoringBusiness listeners why having a podcast is one of the best ways to make new content for your business’s online marketing.

I wont be diving into a lengthy explanation of what a podcast is, but let’s look at the word “podcast” itself. First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium, the “pod” of podcast is borrowed from Apple’s “iPod” digital media player; and the “cast” portion of podcast is taken from Radio’s “broadcast” term. As a matter of clarity, just because it’s named after Apple’s iPod, does not necessarily mean that you have to own or use an iPod — or any portable digital media player for that matter — to enjoy a podcast.