Podcast 48 – Marketing Life Insurance (w/ Melissa Schreur)


Death comes for us all… if it didn’t, this week’s guest would have to find a different job. When it comes to marketing your day-to-day business, sometimes things aren’t just boring – they’re tough to talk about. But there comes a time when we all need to buck up and face the fact that one day we won’t be here, and someone needs to help us prepare for that.


The thing is… how do you market that? On this week’s episode, I talk with Melissa Schreur about how being prepared for death affects everyone, how to make sure it doesn’t sound boring to people, and the unique challenges and rewards she’s faced during her career so far.

In this Episode, we will share with you:

  • How to market a difficult subject
  • Videos – where to post them and what to expect
  • Biggest mistakes
  • Best thing that’s happened
  • Favorite advice

About Our Guest

Melissa Schreur is a Florida native, traveling with her Coastie. She adores her 3yr pup Fritzi and spending time with her husband. She has 15+ years helping consumers choose the best insurance protection. As a military spouse, she is dedicated to delivering world-class service to her customers. SO much so she opened Insure The Heroes Life Insurance Agency. She helps military families(past & present), parents and business owners secure affordable term life insurance coverage. As an independent life insurance broker, Melissa offers plans from top-rated companies.

Links Mentioned In The Show


Make sure to share your Boring Business with us using hashtag #BoringBusiness so we can see you stand-out in the news feed.


Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses.

You can find all the published podcast episodes right here.

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