Podcast 49 – Credit: Mortgage Loan (w/@aglutz)


At some point, everyone has to deal with credit score. Everyone. You’d think that, because of this, online and offline marketing kind of don’t apply to the money industry, but… you’d be wrong. No matter the business, you need marketing if you want to grow and evolve as a business. And when your subject matter can be kinda dry, what do you do?

On this week’s episode, I speak with Alyssa Glutz about how she builds engaging concepts that create connections, even with your credit score. We cover how to feed your business, what specific things have worked both online and offline, and how daily consistency is key.

In this Episode, we will share with you:

  • Alyssa’s business
  • How to feed your business
  • Core business values and making a community
  • Using other endeavors to market
  • Biggest wins and favorite quotes

About Our Guest

Alisa Glutz’s “client for life” approach is built on the foundation of providing personalized service tailor-made to meet her client’s mortgage needs. With over 13 years of experience (and growing up in the business), Alisa has developed a broad knowledge of the mortgage business and credit industry, which allows her to guide clients to the loan program that will best suit them and plan for the future. Alisa’s strong referral base knows that they can count on her to provide the highest level of personalized service and rely on her for her “Mortgage MacGyver” gift in finding ingenious solutions to complex loan scenarios.

Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC’s Politically Incorrect with Bill Maher, Alisa decided to return to her native Arizona where she became committed to helping her community realize the dream of home ownership and understand their true credit potential.


Links Mentioned In The Show


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Check out our new podcast collaboration with Ben Roberts over at the #MarketingBuzzword Podcast as he dives deep each week with a special guest who looks to demystify or debunk a particular buzzword. They may be arguing for its use or against it, the choice is theirs. Either way, you are going to get a load of content, knowledge, and ideas for you to implement in your own businesses.

You can find all the published podcast episodes right here.



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