Black Friday Marketing and Content Ideas

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Black Friday Marketing and Content Ideas // Black Friday has become increasingly popular in the UK and US over the last few years, after originating in the US. Although it’s a day hated by many, Black Friday Marketing has become a great way for retailers to increase profits.

Last year, U.S. eCommerce revenue set a record of $3.34 billion on Black Friday – a substantial 21.6 percent year-over-year growth rate. What does this mean to eCommerce? More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more time online to search Black Friday promotions. If you are running an online business, you’d better have best Black Friday marketing ideas ready now to boost great sales this season. How will you shift that increasing traffic of online users searching for that perfect holiday item?

A Black Friday marketing idea that works best for high traffic stores is having an hourly deal. Keep the deals a surprise for your customers to keep them coming back.

Remember to offer deals on all items in addition to the Deal of the Hour. For example, if you offer 40% off everything, then your Deal of the Hour could be 50% off or higher. Don’t forget to create a homepage banner for each hour you’ll have a deal.

When promoting your Deal of the Hour, consider having a product post created on all social media platforms – Facebook, Twitter, Instagram, etc. Since you’ll be busier than usual that day, I recommend automating your social media posts in advance with a tool like Buffer. Managing a Deal of the Hour requires the efforts of a team to manage social media, graphics, customer inquiries and administrative work. If you’re currently a solopreneur, this may not be the best Black Friday marketing idea for you.

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Alan Spicer

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