What is Facebook Watch and How To Use Facebook Watch // Facebook Watch is a video-on-demand service operated by Facebook. It was announced on August 9, 2017, with initial availability the day after, and with rollout to all U.S. users by the end of the month. Facebook Watch’s original video content is produced for the company by partners, who earn 55% of advertising revenue while Facebook keeps 45%.
Let us point it out once again (just in case you didn’t notice yet 🙄 ): Facebook is focusing aggressively on a Video first approach for the platform, ultimately competing in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube.
So, savvy marketers (like you 😎 ) need to gear up for establishing their video content marketing strategy and video ad strategy. But most businesses struggle to properly integrate, optimize and monetize videos in their content marketing efforts.
Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform, having a reported total of $1 billion in budget for content through 2018. Facebook monetizes videos through mid-roll advertising breaks, and plans to test pre-roll advertising in 2018. On August 30, 2018, Facebook Watch became available internationally to all users of the social network worldwide.
