What are Facebook Ads? // Looking to get your brand out there in front of your perfect customer? Looking to expand the reach of your business? Maybe you are trying to grow your mailing list or sell that big product you know everyone will want. Facebook Adverts (Facebook Ads) might be exactly what you are looking for.
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. There are plenty of different ad formats offered, and in this guide we will try to give you a structured view of what opportunities you have as an advertiser on Facebook.
You can create and publish all types of ads yourself, either through Facebook’s self-service interface or through a certified ads API developer such as Qwaya and many others – if you need a more comprehensive tool for managing your Facebook advertising. The ads are delivered all across Facebook, and some formats are eligible to show in the Facebook News feed.
Facebook ads belong to one of two categories, Ads or Sponsored stories.
