Why Use Instagram For Business?

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Why Use Instagram For Business? // Instagram can be a very powerful tool when trying to establish your brand and hook in new clients. Instagram is a very visual platforms so you need to make sure you STAND OUT and catch their eye while delivering your brand message in picture format.

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More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.

As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, and real business goals can be achieved.

If you already have a personal Instagram account with brand-appropriate content and an established following, you might want to simply convert it to an Instagram business account. This gives you access to all the business features but makes the transition seamless for your existing followers.

You could also choose to create a brand-new Instagram business account. This is the right choice if you don’t have an existing personal account, or if your personal account does not accurately represent your business.