How To Use Instagram – Instagram IG 101

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Instagram 101 – Instagram is one of the most powerful 4 social media platforms. If you are not on Instagram with your business wowing your clients, then you are missing out!!

https://youtu.be/6Y0eRrU4cMI

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Define your target audience

Before you can decide what kind of content to post in Instagram, you need to think about who’s going to see it.

The vast majority of Instagram users are under the age of 35, with a fairly close split between male and female users. The United States has the largest number of Instagram users, closely followed by India, Brazil, and Indonesia. That’s good information to get you started, but you need to go beyond these overall Instagram demographics to define a target audience unique to your brand.

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. Here’s the short version:

  • Determine who already buys from you.
  • Check the analytics on your other social media channels to learn who follows you there.
  • Do some thorough competitor research.
  • Create a clear value statement for your brand.

Once you understand who your audience is, think about what kind of content they want to see from you. What kind of content do they post on their own accounts? How do they interact with your competitors or similar brands?

Set goals and objectives

Knowing what you want to accomplish by using Instagram for business is the first stage in creating an effective Instagram strategy. Understanding your goals keeps you on track and allows you to focus all of your efforts on achieving real business objectives.

Effective goals follow the SMART framework. That means they are:

  • Specific
  • Measurable
  • Attainable
  • Relevant, and
  • Timely

As you build your Instagram presence, it’s okay to have goals based on vanity metrics like likes, follows, and comments. But make sure you also set goals that relate to real business objectives. Which leads us to…

How to Use Instagram 101!

 

About The Author

Alan Spicer

YouTube Certified Expert and Digital Consultant