What Does A Social Media Manager Do

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What Does A Social Media Manager Do? // A social media manager could be your ultimate time and money saver/maker for your business. So many people get stuck working IN there business rather than FOR it, and a Social Media Manager can help you break free of that grind.

Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! You’ve seen how Social marketing drives quality traffic, leads & sales and boosts your online reputation. However, as a business owner, you don’t spend much time on social networks yourself, so it’s quite a challenge to figure out exactly where to focus your attention.

It’s also a challenge to determine who the best person might be to handle your company’s online presence or what that person’s job duties should be.

While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships.

The primary responsibilities of social media managers include crafting engaging posts, analyzing campaign performance and communicating with people via the company’s social channels. For example, Juliette’s day-to-day responsibilities include making sure that the company voice is always consistent and that there is a strong community feel across all Birchbox’s social platforms. “I’m leading our entire social media strategy and figuring out how we can combine our marketing messages and make our community fall in love with us,” she explains. Working on those two things in tandem means always being aware of what users are looking for in a brand and being able to deliver that on all channels simultaneously.