Using Humor To Create Content That Sells (w/ Daniel Harmon)

Your business is boring but that doesn’t mean your copy or ads have to be! When you can use humor, you can get people to pay attention. And when you can get people to pay attention, you can get them to buy.

Today we are talking with Daniel Harmon, co-owner of Harmon Brothers advertising agency. Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales for businesses like Squatty PottyChatbooksPoo~Pourri and Purple!

On today’s show, we are going to get some great pointers on how we boring businesses can create great (and hopefully humorous) content focused on converting sales.

OH! And enter to win a free copy of From Poop to Gold the wonderful best selling book about the Harmon Brother’s marketing method.