How To Go Live On A Facebook Business Page

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How To Go Live On A Facebook Business Page // Going live on Facebook is one of my favorite ways to market my business, generate leads and make engaging content for my audience. Also going live on Facebook makes Facebook love you and your business page a little more, and we all want a little bit of Facebook love.

Marketing strategies have come a long way since the “Mad Men” days. While campaigns once relied on television, radio and print ads, they’ve now evolved to include live-streaming video and interactive content that directly engages current and potential customers. And Facebook Live is the best platform for engaging viewers through video.

Marketers around the world are finding that video content really works: Businesses that use online video grow revenue 49 percent faster year-over-year than those that don’t, while 59 percent of global marketing professionals say video has the best return on investment of any content type. And a staggering 78 percent of executives who use live video for business say it offers deeper interactions with viewers.

There are many benefits of using Facebook Live for business, including:

– Access to the world’s largest online audiences through a platform they already use every day.
– Unique features for audience engagement, such as real-time commenting and Live Reactions that allow hosts and viewers to interact.
– A flexible platform for either internal or external business use.
– Built-in analytics capabilities to track video performance.
– The ability to boost live videos as paid ads to reach even more viewers.